Sponsored Listing

Sponsored Listing
Engl., auch "Sponsored Links". Platzierung eines Eintrags in der Ergebnisseite einer Suchmaschine gegen Bezahlung. Die Bezahlung erfolgt zumeist im Auktionierungsverfahren in Form eines "Pay per Click"-Modells. Sponsored Listings gibt es mittlerweile bei fast allen Suchmaschinen. Die wichtigsten Vermarkter sind Overture, Espotting und Google.

SEO Wörterbuch. 2004.

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